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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 2	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 3	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 4	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 5	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q79-Q84):

NEW QUESTION # 79
What Einstein functionality makes predictions for email only?

A. Einstein Scoring
B. Einstein Copy Insights
C. Send Time Optimization
D. Einstein Engagement Frequency

Answer: D

NEW QUESTION # 80
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. hourly
B. daily
C. monthly
D. Biweekly

Answer: D

Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.

NEW QUESTION # 81
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Emotional tone
B. Phrases that spark engagement
C. Spelling Errors
D. Improper punctuation
E. Frequently used phrases

Answer: A,B,E

NEW QUESTION # 82
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Channel
B. Last Name
C. Email
D. Region
E. City

Answer: C,D,E

NEW QUESTION # 83
Where to create topic profiles in command center?

A. social automate
B. social admin
C. command center

Answer: C

Explanation:
Topic profiles in Salesforce's Command Center are created directly within:
* A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.

NEW QUESTION # 84
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